Apple updates its iPhone lineup with 4 new fashions yearly. For the previous three years, the corporate has supplied base, Plus, Professional, and Professional Max iterations. Beforehand, Cupertino tried with a mini model, which wasn’t successful. Nonetheless, neither has been the Plus fashions.
In its newest analysis, CIRP reveals the preferred iPhones over the previous few years, excluding the “occasionally refreshed entry-level iPhone SE.” With that, the agency analyzes the preferred iPhone fashions each 12 months, ending in September annually.
That stated, this analysis covers the gross sales of the iPhone 13 by the iPhone 15, and it doesn’t embody related knowledge concerning the new iPhone 16 fashions, which provide new Digital camera Controls, improved cameras, higher processors, and longer battery life.
What’s attention-grabbing about this analysis is that the preferred iPhone fashions have at all times been the bottom fashions, which possible means individuals purchased the iPhone 13, iPhone 14, and iPhone 15 from 2022 to 2024.
Whereas this might additionally imply individuals had been shopping for older base fashions, the share went from 46% in 2022 to 42% in 2024. However, the Professional Max iteration remained related in 25-26% of all gross sales.
An attention-grabbing development is that the iPhone Plus impacted gross sales from the bottom mannequin, the mini, and a little bit of the Professional. For instance, in 2022, the iPhone mini had a 7% market share, the iPhone Professional 21%, and the bottom iPhone 46%.
In 2023, the iPhone Plus had an 11% market share, whereas the Professional’s share dropped to 19% and the bottom mannequin’s to 43%. In solely a yr, the shares of the iPhone mini went from 7% to 1%.
Whereas the iPhone Professional Max remained with stable gross sales, it’s attention-grabbing that folks nonetheless want the bottom fashions. With that in thoughts, when CIRP reveals gross sales in 2025, this might possible present that the bottom mannequin can have a much bigger share, as, for a lot of, the iPhone 16 represents a extra important improve than the brand new Execs.
It’s additionally attention-grabbing to contemplate future iPhones, as Apple is rumored to ditch the Plus variations for a brand new Air/Slim iteration. Beneath, you possibly can study all the main points concerning the iPhone 17.
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