Right this moment, August fifteenth, is the launch date for a spectacular new style and wonder assortment celebrating Barbie’s sixty fifth anniversary. This isn’t simply any launch; it’s a historic collaboration that brings collectively 5 dynamic, female-led Canadian manufacturers to pay tribute to Barbie’s iconic type and affect over the a long time. Let’s dive into what makes this assortment so particular and why it’s greater than only a nod to style historical past—it’s a celebration of ladies empowerment and artistic synergy.
In an unprecedented transfer, Mattel has partnered with 5 trailblazing female-founded manufacturers: Hilary MacMillan, ai, Paris Jewellers Canada, Cheekbone Magnificence, and Sol Kyst. This collaboration represents an business first, melding these manufacturers’ distinctive views to create a group that spans Barbie’s six-decade legacy. From stylish jewellery and make-up to fashionable ready-to-wear items, this assortment is a testomony to the facility of ladies supporting girls.
“We’re celebrating Barbie’s unimaginable 65-year journey and her position as a style icon and image of empowerment,” says Jennifer Gileno, head of licensing and retail growth at Mattel Canada. “This assortment is a reminder of what we are able to obtain once we unite our strengths and break new floor within the style and wonder industries.”
The gathering options eight cohesive seems that draw inspiration from a few of Barbie’s most memorable dolls, every representing a distinct decade. Image the basic 1959 Barbie in her timeless apparel, the playful Sixties Twist ‘N Flip, the daring Nineteen Seventies Famous person, and the fashionable Eighties Black Barbie and Completely Crystal Barbie. The Nineteen Nineties Completely Hair Barbie can also be represented, bringing collectively ready-to-wear outfits, equipment, jewellery, and wonder merchandise that completely seize the essence of every period.
Colours and designs pay homage to Barbie’s iconic type—from the unique black-and-white chevron of 1959 to the colourful pinks and oranges of the Eighties and the textured greens and cherry reds of the Nineteen Nineties. This assortment isn’t only a stroll down reminiscence lane; it’s a celebration of how far style has come.
Empowering By means of Collaboration
This collaboration is a strong instance of how competitors can remodel into collaboration. In a traditionally aggressive business, these 5 female-led manufacturers have come collectively to champion inclusivity, variety, and girls’s empowerment. Every model brings its distinctive imaginative and prescient to the gathering, making a tapestry of designs which are each revolutionary and reflective of their particular person values.
Hilary MacMillan, recognized for her daring and inclusive style, expresses her satisfaction in being a part of this initiative: “When girls help girls, all of us succeed. Collaborating with these unimaginable manufacturers and Barbie has been such a rewarding expertise.”
Hannah Kim of ai echoes this sentiment, noting, “This collaboration is a full-circle second for us. Barbie has at all times been a supply of childhood nostalgia, and now we get to contribute to her legacy.”
Paris Jewellers Canada, a family-owned enterprise with a predominantly feminine workforce, is thrilled to be concerned. Chau Liu, co-owner, shares, “We’re honored to affix forces with different superb women-led manufacturers to seize Barbie’s magic via our jewellery designs.”
Cheekbone Magnificence’s Jenn Harper provides, “Our collaboration with Barbie showcases our dedication to significant illustration in magnificence. Each face has a narrative, and this assortment celebrates that.”
Lastly, Meghan Victoria of Sol Kyst highlights the particular nature of this partnership: “It’s iconic to see Canadian girls entrepreneurs coming collectively to honor Barbie’s sixty fifth anniversary and to shine a lightweight on our collective achievements.”
How You Can Store the Barbie Assortment
Right this moment, at 11 A.M. E.S.T., this groundbreaking assortment launches concurrently throughout all collaborating manufacturers’ web sites. With an built-in internet expertise, consumers can simply navigate and buy from every model, making it simpler than ever to have fun Barbie’s legacy and the unimaginable work of those female-led manufacturers.
In celebrating Barbie’s 65 years, this assortment not solely honors the previous but additionally paves the way in which for a extra inclusive and empowered future. It’s a real celebration of style, magnificence, and the unstoppable spirit of ladies entrepreneurs.
Much more thrilling?! Your complete clothes line is accessible up via a dimension 4X by way of Hilary MacMillan!
