Now, Rotate is known for the kind of celebration clothes that Madsen and Valdimars felt have been lacking from the market, that includes a spread of silhouettes — from low-cut necklines and super-short lengths to puffy sleeves and floor-length matches — in European sizes 32 to 46 (UK 2 to 16), and spanning in worth from round $150 to $800. “For ladies, [what we want to wear] relies on what temper we’re in and the way we really feel about our our bodies,” Valdimars says. “We’ve conversations with our mates, who’re all kinds of physique shapes, about what they love and do not love about clothes after they buy groceries. It is necessary for us to include all of that into our collections,” Valdimars says.